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黄河标志和吉祥物全球征集活动公告

发布时间:2020年11月03日

  黄河是中华民族的母亲河保护传承弘扬黄河文化,生动讲好“黄河故事”,黄河标志和吉祥物全球征集活动组织委员会定于2020年11月3日至2021年2月3日,面向全球征集黄河标志和吉祥物创作设计方案。有关事项公告如下: 

  一、指导思想 

  深入贯彻落实习近平总书记视察黄河以及在黄河流域生态保护和高质量发展座谈会上的重要讲话精神,按照“黄河文化是中华文明的重要组成部分,是中华民族的根和魂”重要论述,保护好、传承好、弘扬好黄河文化,深入挖掘黄河文化蕴含的时代价值,讲好“黄河故事”,延续历史文脉,坚定文化自信,推出能够彰显黄河精神的文化符号,通过黄河标志吉祥物的广泛普及应用,助推黄河文化创造性转化创新性发展,为实现中华民族伟大复兴的中国梦凝聚精神力量 

  二、组织机构 

  学术指导:中国非物质文化遗产保护中心 

  主办单位:黄河水利委员会新闻宣传出版中心、河南省文学艺术界联合会、河南省科学技术厅、河南省科学技术协会、河南省人民对外友好协会、郑州市人民政府、中国保护黄河基金会 

  学术支持:中央美术学院、清华大学美术学院、中国美术学院、西安美术学院、四川美术学院、鲁迅美术学院、广州美术学院、天津美术学院湖北美术学院、山东工艺美术学院、郑州大学文化产业研究中心、河南大学美术学院、郑州轻工业大学艺术设计学院 

  承办单位:黄河博物馆、郑州黄河文化公园管委会、郑州高新区管委会、河南省漫画家协会、郑州旅游职业学院 

  协办单位:河南小樱桃动漫集团有限公司郑州文化产业投资基金管理有限公司 

  组织委员会:由各主办、承办单位组成组织委员会,组委会办公室设在黄河水利委员会新闻宣传出版中心,负责征集活动组织协调、版权集中管理及规范使用工作。成立郑州市执行委员会,负责配套大型活动的组织实施和创作成果在郑州市的普及应用工作。 

  评审委员会:由历史文化领域著名专家学者以及学术指导、学术支持单位学科带头人组成评审委员会,应征作品进行评审论证 

  三、设计要求 

  保证作品原创性、唯一性和知识产权的完整性,充分展现黄河特征和黄河气质,具有跨媒体、跨载体传播的普适价值。 

  (一)黄河标志:充分体现“黄河文化是中华民族的根和魂”形象定位,反映黄河文化精神风貌,具有鲜明的象征意义、文化内涵和黄河特征,展现深厚的文化底蕴,具有强烈的识别性和视觉冲击力。 

  (二)黄河吉祥物:应征作品可以由一个或一组卡通形象组成。具有强烈的识别性和视觉冲击力、吸引力、感染力和亲和力,显现活泼可爱、亲切热情、吉祥欢乐的艺术魅力,能得到不同文化背景、不同年龄段人群的普遍认同。在黄河沿岸景观、城市雕塑、形象衍生方面应有较强的适用性和延展性。应给每一个参赛吉祥物的艺术形象取一个名字。 

  )创作应提交一套完善的黄河标志或黄河吉祥物设计方案,并说明其内涵和意义。黄河标志设计方案应包括标志图形和“黄河”“YELLOW RIVER”中英文标准字;吉祥物设计方案应提供不少于3个动作造型设计方案的图稿应分别打印或绘制在A4规格的纸上。 

  四、征集范围 

  面向全球征集设计方案,国内外所有从事设计工作、动漫画创作的专业设计机构、专业设计人员在校学生以及广大公众,均可参加本次征集活动。 

  五、评选办法 

  经过社会征集、专家评审论证、网络投票推选、报请主办单位研究通过等程序遴选出获奖作品。获奖作品评选结果通过人民日报、新华社主流媒体发布 

  评委会工作条例和评审规则另行公布。 

  、奖项设置 

  组委会向获奖者颁发获奖证书和奖金。黄河标志、黄河吉祥物各设金奖1名,各奖励5万元;银奖5名,各奖励1万元;铜奖10名,各奖励3000元;优秀奖20名,各奖励2000元。获奖作品和优秀作品将被黄河博物馆收藏,获奖将被邀请参加黄河标志和黄河吉祥物发布会。 

  本次活动设优秀组织奖,对做出突出贡献的机构或高校予以表彰。 

  时间进度安排 

  活动启动2020年113日 

  作品征集2020年113日2021年23日。 

  初评论证2021年2旬。 

  公众投票:2021年3上旬 

  (五)终评审定:2021年3月中旬。 

  成果发布2021年4月。 

  作品提交途径和时间 

  (一)应征作品邮寄到以下地址: 

  国内:河南省郑州市迎宾路402号,黄河博物馆,黄河标志和吉祥物全球征集活动组委会办公室征集评审部,邮编:450045 

  国外:河南省郑州市金水路15号,河南省人民对外友好协会,黄河标志和吉祥物全球征集活动国外作品征集办公室,邮编:450003。 

  )创作提交作品时必须同时提交一份填写完整的《报名表》(见本公告附件)创作必须在《报名表》中的“创作者承诺书”一栏签字,如果创作为企业或院校,则应加盖公章。 

  )提交的文件、作品须装在一个大信封中,该信封应密封并加盖创作的印章或指印,并写上以下文字:“黄河标志和吉祥物全球征集活动应征文件”;“创作”(自然人或机构的名称、地址、电话号码、电子邮件);“收件人”: 黄河标志和吉祥物全球征集活动组委会办公室征集评审部 

  )应征作品电子文件和《报名表》电子文件必须同时发送到huanghe2021@163.com,并在邮件主题标注“黄河标志和吉祥物全球征集活动应征文件”字样。 

  )提交作品的最后期限为2021年23日,以寄出时间为准。 

  (六)动态信息请通过黄河网(www.yrcc.gov.cn)、郑州市人民政府网站(www.zhengzhou.gov.cn)、掌上黄河微信公众号(微信号zhangshanghuanghe)、河南省漫画家协会微信公众号(微信号hnsmhjxh)获取。 

  九、联系方式 

  电话:0371-66028570(组委会办公室)0371-65053230(评审部)0371-69556709(收件部) 

  电子邮箱:huanghe2021@163.com(国内) 

           faohn21@126.com(国外) 

  附件:黄河标志和吉祥物全球征集活动报名表     

    

黄河标志和吉祥物全球征集活动组织委员会 

2020年11月3日 

 

  Notice on World Collection Competition of the Yellow River Logo & Mascot 

    

  The Yellow River is recognized as the mother river of the Chinese nation. With the purpose of preserving, promoting, and keeping alive the Yellow River culture, the Organizing Committee of the World Collection Competition of the Yellow River Logo & Mascot carries out the competition of collecting Yellow River logo and mascot designs around the world from November 3, 2020 to February 3, 2021. Relevant issues are as follows. 

  1. Organizers 

  Academic guidance: China Intangible Cultural Heritage Protection Research Center 

  Hosts: Yellow River Conservancy Commission Press Publicity & Publishing Center, Henan Federation of Literary and Art Circles, Department of Science and Technology of Henan Province, Henan Association for Science and Technology, Henan People's Association for Friendship with Foreign Countries, Zhengzhou Municipal People's Government, China Yellow River Foundation. 

  Academic support: Central Academy of Fine Arts, Academy of Arts & Design, Tsinghua University, China Academy of Art, Xi’an Academy of Fine Arts, Sichuan Fine Arts Institute, LuXun Academy of Fine Arts, Guangzhou Academy of Fine Arts, Tianjin Academy of Fine Arts, Hubei Institute of Fine Arts, Shandong University of Art & Design, Cultural Industry Research Center of Zhengzhou University, Arts College of Henan University, School of Art & design of Zhengzhou University of Light Industry,. 

  Organizers: Yellow River Museum, Administrative Committee of Yellow River Cultural Park, Administrative Committee of Zhengzhou High and New-tech Zone, Henan Cartoonist Association, Zhengzhou Tourism College. 

  Co-organizers: Henan XOYTO Cartoon & Animation Group Co., Ltd., Zhengzhou Cultural Industry Investment Fund Management Co., Ltd. 

  Organizing Committee: consisting of all hosts and organizers, the Organizing Committee office is in Yellow River Conservancy Commission Press Publicity & Publishing Center, and is responsible for organization of the competition, copyright management and usage regulation. An Executive Committee is scheduled to be established in order to hold large-scale events and apply the works in Zhengzhou. 

  Review Committee: consisting of famous specialists and scholars in historical and cultural industry, together with academic leaders from academic guidance and support institutions. The function of Review Committee is to review the submitted works. 

  2. Design Requirements 

  The work should be original, unique and possess complete intellectual property, and fully shows characteristics and makings of the Yellow River, better equipped with the universal value of cross-media and cross-carrier communication.  

  Yellow River logo: the idea that the Yellow River Culture is the origin and soul of the Chinese nation is supposed to be fully demonstrated. The logo design should reflect the spirit of the Yellow River culture, with distinctive symbolic significance, cultural connotations and Yellow River characteristics, and embody profound cultural details. It must be identifiable with strong visual impact.   

  Yellow River Mascot: Works submitted can be either a single or a group of cartoon images. Firstly, it is required to be identifiable with strong visual impact, being attractive, appealing and approachable, with the artistic charm of lively, cordial and delightful qualities. Secondly, the works ought to be universally recognized among population of different cultural backgrounds and age groups. Last but not least, the works should be easily applied to landscapes, city sculptures along the Yellow River, and other relevant products. Participants should give a name to each mascot. 

  Authors are requested to submit a complete set of design       of Yellow River logo and mascot, and explain the connotations and meaning fully. Yellow River logo design should include both the logo pattern and “YELLOW RIVER” Logotype in Chinese and English. Not fewer than three action models are required for mascot design. Designs should be printed or drew on A4 paper respectively. 

  3. Collection Scope 

  The collection scope is open to people home and abroad. All those engaged in designing, professional design institutions of animation and cartoon production, professional designers, students and the public are welcome to take part in the Competition. 

  4. Review Process 

  Firstly, the submitted works are scheduled to be reviewed by specialists. Secondly, a public vote online will be launched. Finally, the selected works will be sent to hosts to go through procedures before the final results. The award winning works results will be released at Xinhua News Agency, The Peoples Daily and mainstream media of the nine provinces along the Yellow River.  

  The Work Regulations and Review Rules of the Review Committee will be issued separately. 

  5. Awards Setting 

  Award winners will receive certificates of honor and prize money issued by the host. There will be one Gold Award with prize money of RMB 50,000 Yuan for Yellow River logo and mascot respectively; five Silver Awards, each winner can receive RMB 10,000 Yuan; ten Bronze Awards with 3000 Yuan as prize money for each winner; twenty Excellence Awards with 2000 Yuan for each winner. Award winning works and excellent works will be collected in Yellow River Museum, and the designers will be invited to the Launching Ceremony of the Yellow River Logo & Mascot. 

  We also set up an Award for Excellent Organization for commending institutions, colleges and universities that have made outstanding achievements during the event.  

  6. Schedule Arrangement 

  Competition Launch: November 3, 2020 

  Works Collection: November 3, 2020February 3, 2021 

  Preliminary Review: mid-February, 2021 

  Public Vote: early March 2021 

  Final Review: mid-March 2021 

  Results Release: April 2021 

  7. Works Submission Approach & Deadline 

  Works mailing address:  

  For those inside China: Collection & Review Dept., Organizing Committee Office of the World Collection Competition of Yellow River Logo & Mascot, Yellow River Museum, No. 402, Yingbin Road, Zhengzhou, Henan Province. Postcode: 450045.  

  For those outside China: Overseas Collection Office of the World Collection Competition of Yellow River Logo & Mascot, Henan People's Association for Friendship with Foreign Countries, No. 15, Jinshui Road, Zhengzhou, Henan. Postcode: 450003 

  Authors are required to complete and submit the Application Form (see attached document) together with the works, and sign at Letter of Commitment of Author, an official seal is required if the author is a corporate or institution. 

  Documents and works submitted should be put in an envelope sealed with authors seal or fingerprint. The following information should be put on the envelope: “documents for the World Collection Competition of Yellow River Logo & Mascot; designer(person or institutions, address, telephone number, email); Addressee: Collection & Review Dept., Organizing Committee Office of the World Collection Competition of Yellow River Logo & Mascot. 

  Electronic-documents of works and the application form shall be sent to faohn21@126.com and huanghe2021@163.com and to include the following information in the subject of the email, namely, “documents for the World Collection Competition of Yellow River Logo & Mascot.  

  The deadline for submission is February 3, 2021, subject to the date of postage. 

  For latest information, please refer to the following websites: www.yrcc.gov.cn, www.zhengzhou.gov.cn or follow the official WeChat account of zhangshanghuanghe or Henan Cartoonist Association (hnsmhjxh). 

  8. Contact Us 

  Tel: +86-371-66028570 (Organizing Committee Office) 0371-65053230 (Review Dept.) 0371-69556709 (Addressee Dept.) 

  Email: huanghe2021@163.com 

  Attachment: Application Form of World Collection Competition of Yellow River Logo & Mascot  

    

    

    

  Organizing Committee  

  World Collection Competition of Yellow River Logo & Mascot  

  November 3, 2020 

    


发布时间:2020年11月03日